Designer applications for New York, February 2027 close October 30. Apply now
Apply as a designer
Model in a silver couture gown looking over her shoulder.
Designer Registration

Your Collection.
The Runway.

Designer registration is open for
February 13, 2027, 6–9 PM, at Luma Studios, New York.

What Designers Gain

Everything Your Collection Needs to Be Seen.

Model presenting a black and white couture look on the runway.

Runway Presentation

Show 8 looks in a professionally produced runway show, with model casting support from the HSW model database.

A backstage makeup artist preparing a model for the show.

Hair, Makeup & Styling

The HSW professional hair and makeup team prepares your models, with styling and accessory-sourcing guidance where offered.

Models and the production team backstage at a fashion show.

Runway Photography

Professional runway photographs of your collection for your portfolio and promotion, subject to usage terms.

Fashion guests connecting at a showroom event.

Media & Press Opportunities

HSW invites media, photographers, journalists, and fashion industry professionals to every show.

Models and guests gathering among designer collections.

Runway to Retail

Opportunities to connect with buyers, showrooms, and retail partners where programmed.

Designer sharing a collection with a guest at a storefront.

Networking & Event Passes

Two event passes per collection, and a room full of designers, stylists, buyers, and industry guests.

Exposure and industry relationships are potential outcomes and cannot be guaranteed.

February 2027

Two events, one weekend.

Date
February 12, 2027
Event
New York Showroom & Storefront
Location
Luma Studios (Midtown Loft), 307 West 38th Street, New York, NY 10018
Time
4–9 PM

A showroom setting where designers present collections to guests and shoppers.

Date
February 13, 2027
Event
New York Designer Showcase (Runway, NYFW)
Location
Luma Studios (Midtown Loft), 307 West 38th Street, New York, NY 10018
Time
6–9 PM

The runway show. Collections presented to a live audience, press and industry guests.

How It Works

How it works.

  1. 01

    Apply

    Submit your application and accept the HSW Terms, Cancellation Policy, and Refund Policy. Once saved, you will be redirected to the $500 payment page. Applying and paying do not guarantee selection.

  2. 02

    Review

    The HSW team reviews every collection for quality, originality, and readiness. Selection is not guaranteed.

  3. 03

    Confirm Your Spot

    Your spot is confirmed only after acceptance and verified package payment. All payments are non-refundable. If HSW cancels an event, you receive a credit toward the next available season.

  4. 04

    Prepare

    Three production meetings, two model fittings, and one runway rehearsal.

  5. 05

    Show

    Present your collection on Saturday, February 13, 2027, 6–9 PM, at Luma Studios, New York.

Application Deadline

October 30, 2026

Featured Designers

This was September. February is yours.

Sherida Jones — Sheri Amor Couture runway flyer

Sherida Jones

Sheri Amor Couture
Temi Adeleke — Motoya Kouture runway flyer

Temi Adeleke

Motoya Kouture
Katherina Feliciano — Kaciano Atelier runway flyer

Katherina Feliciano

Kaciano Atelier
Robbie D Love — Saint DLove runway flyer

Robbie D Love

Saint DLove
Irline Dorval — IFashion SD runway flyer

Irline Dorval

IFashion SD
Marly Paul — Voila Haute Couture runway flyer

Marly Paul

Voila Haute Couture
LRE the Artist — Toyin LaTour runway flyer

LRE the Artist

Toyin LaTour
FAQ

Questions designers ask.

Get in touch
Who can apply?

Emerging and established designers. Tell us about your brand and collection in the application.

What does it cost?

Runway: $2,000. Showroom-only: $1,000. Optional private runway: $10,000. Designers are redirected to a $500 payment link after applying; payment does not guarantee selection.

Will I get press coverage?

HSW works to put designers in front of press and industry guests. Coverage is never guaranteed.

Is paid work guaranteed?

No. Opportunities vary by designer and by show.

Can I show in other cities?

The 2027 tour includes Los Angeles, Miami, Pittsburgh, Paris and Tokyo. Future dates and venues are subject to confirmation.

Who do I contact?

info@hautestylesweek.com

Couture runway look in shadow and lace.

Designer registration is open.