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Showroom & Storefront Program

Sell Where Fashion Shops.

Showroom & Storefront · Friday, February 12, 2027 · 4–9 PM · Luma Studios (Midtown Loft), 307 West 38th Street, New York, NY 10018

Haute Styles Week brings designers, creative businesses, buyers, media, and fashion lovers into one room. Our February 12 Showroom & Storefront gives fashion and lifestyle brands a place to present, sell, and connect with a fashion-focused audience during New York Fashion Week season.

Who Should Apply

Brands we are looking for.

Apparel & Fashion

Jewelry & Accessories

Beauty & Wellness

Art & Handmade Goods

Lifestyle & Home

Fashion-Related Goods

Food, beverages, regulated products, and on-site services require preapproval and any applicable permits.

What You Gain

In the room.

A showroom isn't a table. It's an introduction.

01

Sell to the Right Crowd

Present and sell your products on February 12 to guests, stylists, and buyers who came for fashion.

02

Connect Beyond the Sale

Meet designers, stylists, buyers, media, and fellow brands, and explore retail and collaboration opportunities where available.

03

Set Up with Support

Our production team guides your coordination, logistics, and setup. Approved brands are considered for HSW listings and promotion.

Sales, attendance, and media coverage are not guaranteed.

The Package

Showroom & Storefront Package

$1,000

Showroom & Storefront · Friday, February 12, 2027 · 4–9 PM · Luma Studios (Midtown Loft), 307 West 38th Street, New York, NY 10018

  • One display table or one clothing rack, based on your products
  • A selling space at the February 12 Showroom & Storefront
  • Sell and promote your products to a fashion-focused audience
  • Consideration for HSW brand listings and approved promotion
  • Participant coordination, setup instructions, and event logistics
  • No runway presentation

Pay $1,000 in full, or place a $500 deposit to hold your space. All payments are non-refundable. If HSW cancels the event, you receive a credit toward the next available season.

Participant Expectations

What we expect.

  1. 01

    Professional, event-appropriate products, signage, displays, and representatives.

  2. 02

    Attend any required participant briefing and follow assigned check-in, setup, selling, and breakdown times.

  3. 03

    Staff your space for the full operating period and keep aisles and emergency routes clear.

  4. 04

    Follow venue rules, licensing and tax requirements, and HSW policies, including media and youth-safety rules.

How It Works

Four steps to your space.

  1. 01

    Apply

    Complete the Showroom & Storefront application below. You accept the HSW Terms, Cancellation Policy, and Refund Policy.

  2. 02

    Secure Your Space

    Pay $1,000 in full or a $500 deposit through secure Stripe checkout. Payments are non-refundable.

  3. 03

    Confirmation

    HSW confirms your placement, operating hours, and event requirements in writing. Deposit payers receive a balance payment link by email.

  4. 04

    Set Up & Sell

    Friday, February 12, 2027, 4–9 PM, Luma Studios (Midtown Loft), 307 West 38th Street, New York, NY 10018. Venue details are shared with confirmed participants.

FAQ

Showroom & Storefront questions.

Get in touch
What does it cost?

The Showroom & Storefront Package is $1,000. You can pay in full or place a $500 deposit to hold your space. HSW emails your balance payment link.

Is my payment refundable?

All payments are non-refundable. If HSW cancels the event, you receive a credit toward the next available HSW season.

What's included in my space?

One display table or one clothing rack, based on your products. Power, extra furniture, and special placement are not guaranteed unless confirmed in writing.

Can I share my space with another brand?

Only with written approval from HSW.

Who handles sales and taxes?

You do. Participants manage their own inventory, payment processing, sales reporting, taxes, and any required licenses or permits.

Where is the venue?

Luma Studios (Midtown Loft), 307 West 38th Street, New York, NY 10018. Venue details are shared with confirmed participants.

Questions?

Email info@hautestylesweek.com.

Apply

Showroom & Storefront Application.

01Business & Contact Information
02Event Selection
Event *
Also interested in future events
03Category & Offering
Category
04Space & Operational Needs
Included space
Additional requests (subject to availability and written confirmation)
Will you be conducting live demonstrations or on-site services?

Table size, location and amenities are confirmed with an accepted Showroom & Storefront booking. Racks, electricity, additional furniture and special placement are not guaranteed unless included in the written confirmation.

05Application Checklist
I have prepared
06Showroom & Storefront Terms
  • HSW reviews brands on brand fit, product quality, event needs, category balance, available space, and professionalism. Submission does not guarantee acceptance or a specific location.
  • Showroom & Storefront Package: $1,000 for the February 12, 2027 Showroom & Storefront. Pay in full or place a $500 deposit; HSW emails your balance payment link.
  • All payments are non-refundable. If HSW cancels the event, you receive a credit toward the next available HSW season.
  • Only approved businesses and product categories may be presented. Booth sharing or transfer requires written approval.
  • Participants are responsible for their own inventory, payment processing, sales reporting, taxes, and any required licenses or permits.
  • No counterfeit merchandise, unauthorized branded products, or prohibited items.
  • Keep your area secure, clean, and safe, and follow venue rules and HSW direction. Any insurance requirements are provided with your confirmation.
  • HSW does not guarantee sales, attendance, media coverage, or buyer orders.
  • Photography or video of other participants, especially minors, must follow HSW instructions and consent requirements.
07Applicant Acknowledgment

After you submit, you'll go to secure Stripe checkout. Choose 'Showroom & Storefront – Full ($1,000)' or 'Showroom & Storefront – Deposit ($500)' and enter the matching amount.

Couture runway look in shadow and lace.
New York, February 2027

Join the Showroom & Storefront.

Applications are reviewed on brand fit, product quality and category balance. Showroom & Storefront · Friday, February 12, 2027 · 4–9 PM · Luma Studios (Midtown Loft), 307 West 38th Street, New York, NY 10018.